Cookie Cutter Relapse Syndrome….

by | Aug 1, 2019 | Blog Archive

I see it way too often and it’s time to just call it out.

Mass-produced, cookie cutter diet and exercise plans don’t work.

Well they do, but generally only for the duration of the programme.

As a predominantly face to face coach I see way too many people coming to me saying:

“I did xyz (insert celeb trainer name) plan and I lost lots of weight but I’ve now put it back on”

“I did get results but I had to miss out on so much and ultimately I don’t want to go back to that place”

“I got results doing xyz but I don’t know how???”

And frankly this isn’t good enough. 

There’s a good reason that mass produced programmes are designed for you to need to keep doing them – and that is – money! 

These people still believe that if they hide the detail, mislead the consumers and make them think that what they’re doing is magic, then they can continue to profit.

And they can – as long as people keep supporting them.

Hey – trust me, as a trainer it’s extremely tempting to spend 10 mins writing a calorie restricted meal plan with a higher protein content, lots of veggies, maybe low fat, maybe low carb – take your pick!  And sell it to all of my clients.  10 mins work without having to actually speak to people and spend time educating them? 

Sounds like the clear choice, but you’re ultimately not doing your clients any favours.

It’s more time consuming to work with people as individuals, but this is what I love doing.

My clients get their results and keep them, AND they keep training with me because what I’m offering suits their long term lifestyle.  Not to mention, they’re spending time with like-minded people in real life – not just a facebook group.

There are many advantages to the digital information society, but face to face training is still the clear advantage.

I’d love to hear your experience with online mass programmes?



Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome Coach Leah

​ Leah has recently joined our coaching team after I *convinced* her to go along to the Metafit course with the rest of the team, as it would be FUN 🤣.  I went to...

Practical Fat Loss Facts

I used to believe, like most people that I need to do more exercise to lose weight.  The reality is, there are simple changes in your daily life that make a bigger...

Carrot Comparison

In my line of work I am frequently exposed to the negative impacts associated with people comparing themselves to others.  These can range from unrealistic...

Keeping Lean On KFC

Sometimes I talk to my clients about how I used to weigh 45kg at school, got teased for it and called “Angierexic”, hated my skinny Mr Burns arms and the fact I...

Active Women At Risk

​“Do you feel tired?” My Dr asked me.  Um, yeah?  I run a business.... I’m generally tired, isn’t everyone? I’d just had my bloods done, which were looking amazing,...

Mind Fitness Needs Coaching Too

#ptlyfe. Unsociable hours, cancellations, keeping up to date with industry trends and education in your spare time, and problem solving for multiple people daily are...

The Best Fitness Plan For Your Goals In No Time

In early 2014, I left my full time job (for unrelated reasons) and had an opportunity to do a Pilates certification, so I thought - why not?  Something different.  I...

The Chocolate Diet

Recently, one of my clients described a friend they have who seemingly maintains a healthy weight eating chocolate every day and NO exercise.  Clearly, my client who...

Kimberley Killing It and Keeping It Simple

Kim is no nonsense, gets in and gets it done. She's exceptionally curious and keen to learn the best way to train, and my answer is usually "it depends" lol, which I'm...

Is Joining Group Fitness Right For You Right Now?

It’s no secret that summer can be a particularly busy time for fitness businesses.  The fresh start tends to promote new found motivation for self care and fitness...